Fellows mentioned in this story: Meli James, Cohort VII

From Hawai‘i Business Magazine:

Mana Up’s seventh cohort features 11 locally owned companies that sell Hawai‘i-inspired products that promote education, agriculture, and sustainability.

Co-founder Meli James says she is excited to see how these companies will integrate storytelling and cultural awareness into their products as Hawai‘i welcomes back more tourists.

E-commerce was “game-changing and lifesaving” for many businesses, especially during Hawai‘i’s stay-at-home period in 2020, says James. Before the pandemic, 40% of the companies in past Mana Up cohorts earned more than half of their revenue from online sales. That shot up to 70% during the pandemic.

Continue reading at HawaiiBusiness.com and bizjournals.com.