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Alaska Airlines Creates Local Advisory Board as It Moves To Acquire Hawaiian Airlines
January 30, 2024

Fellows mentioned in this story:
Daniel Chun
Meli James

From Honolulu Star-Advertiser:

Alaska Airlines announced Monday that it has established a Hawai‘i Community Advisory Board, or HICAB, to honor the legacy and significance of the Hawaiian Airlines brand as the airlines work toward combining as well as to reinforce Alaska Airlines’ expanded role in Hawaii.

Daniel Chun, Alaska Airlines regional vice president, Hawaii, said in a statement, “The HICAB will be instrumental in shaping the future of Alaska Airlines in Hawai‘i. Their insights into our local community’s needs and preferences will guide our decision-making, ensuring that our services and initiatives not only resonate with Hawai‘i residents, but also foster sustainable growth.”

Alaska Airlines has had 16 years in Hawai‘i; however, it’s poised to take on a bigger role with the pending acquisition of Hawaiian Airlines, a $1.9 billion deal that was announced Dec. 3. Closure of the deal would make Hawaii the second-largest hub in the Alaska system, behind Seattle.

Continue reading at staradvertiser.com.


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