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Hawaiʻi CEOs Christine Camp and Micah Kāne Turn Missteps Into Milestones
August 4, 2025

Fellows mentioned in this story:
Micah Kāne
Yunji de Nies

From Hawai‘i Business Magazine:

Most CEOs can recall their early business failures — and the lessons that helped shape their later success. For Christine Camp, president and CEO of Avalon Group, it started the summer before high school.

After making the cheer pep squad, Camp faced a setback: her family couldn’t afford the uniform.

To raise funds, she and her teammates sold pans of King’s Hawaiian sweet bread door-to-door in Pearl City.

Their coach encouraged them to say whatever it took to close a sale. Camp quickly learned rejection was part of the process — she heard four to seven no’s for every yes.

By summer’s end, she realized it took about 10 tries to sell just two pans. The lesson: every no brought her closer to a yes.

Continue reading at HawaiiBusiness.com.


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