Fellows mentioned in this story: Meli James, Cohort VII

From SFGate:

Determining whether something is actually made in Hawai‘i has become harder over the years, with an increasing number of businesses cashing in on the Hawai‘i brand. Simply slapping a Hawaiian word on a package that’s been decorated to look like it’s from Hawai‘i is often enough to fool consumers.

When Meli James looks at a bag of Maui Style potato chips, the Hawai‘i Venture Capital Association president sees both a lost opportunity and a challenge — for both local businesses and consumers.

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