Skip to content
In the Media
IN² Spotlight: Using Water Heaters to Shift the Energy Load
May 17, 2023

Fellows mentioned in this story: Forest Frizzell

From IN² Innovation Incubator:

The way Co-Founder and CEO of Shifted Energy Forest Frizzell explains it, the family Shifted Energy helped thought something was wrong. Shifted Energy installed a new grid connected heat pump water heater system in the home. When the family got the energy bill, they called Hawaiian Electric because the price changed in one month from $910 to $130.

“They contacted Hawaiian Electric to say: you didn’t read our meter correctly,” Frizzell said. “Hawaiian Electric assured them the bill was correct and the family was very emotional when they called us.”

The family lived in the community of Waimānalo on O‘ahu in Hawai‘i, which is part of the Department of Hawaiian Homelands, similar to a Native American reservation in the continental U.S. The area is designed for native Hawaiians, but residents cannot take advantage of typical home ownership. They own the structure of the home, but the land is leased making it difficult to attain lines of credit for upgrades like rooftop solar. The homes are often multi-generation and can have seven to 12 people living under one roof.

Continue reading at