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In the Media
L&L Hawaiian Barbecue Extends Maui Wildfire Relief Efforts Into the Holiday Season
December 7, 2023

Fellows mentioned in this story: Elisia Flores

From Lahaina News:

Headquartered in Hawai‘i, plate lunch chain L&L Hawaiian Barbecue extends its “Purchase A Meal” community initiative through the holidays. Originally launched in response to the devastating Maui wildfires, the relief program was hosted on the L&L mobile app and website from Sept. 1-15. Over 2,000 meals were donated to families on Maui who were affected by the fires.

“While we were celebrating our third annual National SPAM Musubi Day on August 8 across the country, we received the news of the fires,” said Elisia Flores, CEO of L&L Hawaiian Barbecue. “Our first action was to ensure our operators and employees on Maui were safe. We then began planning to do more to help our ‘ohana on Maui.”

From Sept. 1-15, L&L provided the global community with the opportunity to purchase an L&L plate lunch for $10 for a Maui resident in need. Through online platforms such as the L&L mobile app and website, L&L created mass awareness and received funds to support over 2,000 meals and additional donations for overall relief support.

By purchasing a meal, the participant’s donation supported the local economy, benefiting employees as well as providing hot plate lunches every week, prepared and delivered by the L&L Honokowai location.

Continue reading at lahainanews.com.


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